1. 威客安全首页
  2. 安全融资

Cheq:获融$16M 广告反欺诈

【191120 TechCrunch】Cheq, a startup focused on preventing ad fraud and ensuring that ads run in brand-safe environments, has raised $16 million in Series B funding.

【翻译来自谷歌 未经校对】Cheq是一家致力于防止广告欺诈并确保广告在品牌安全环境中运行的初创公司,已筹集了1600万美元的B轮融资。


When the company raised its $5 million Series A last year, CEO Guy Tytunovich contrasted Cheq’s approach with what he called “first generation solutions for ad verification” — rather than identifying fraud and other issues after an ad has already run, he said Cheq is more proactive and can block ads from being served in real time.

当公司去年筹集了500万美元的A轮融资时,CEO Guy Tytunovich将Cheq的方法与他所谓的“用于广告验证的第一代解决方案”进行了对比-而不是在广告投放后识别欺诈和其他问题,他说Cheq更主动,并且可以阻止广告实时投放。


I caught up with Tytunovich yesterday, and he told me that this approach remains one of Cheq’s strengths.

昨天我遇到了Tytunovich,他告诉我,这种方法仍然是Cheq的优势之一。


At the same time, he also acknowledged that “refunds, rebates and make goods” are allowing advertisers to achieve a kind of retroactive prevention. So he’s increasingly focused on Cheq’s accuracy.

同时,他还承认“退款,返利和制造商品”使广告商可以实现一种追溯预防。因此,他越来越关注Cheq的准确性。


Tytunovich suggested that rather than simply relying on keywords (an approach that might suggest that a relatively innocuous article like “LeBron James killed it last night” isn’t an appropriate place to serve an ad), Cheq is examining 1,200 different factors, “looking for anomalies or looking where the fraudster did some sloppy work.”

蒂图诺维奇(Tytunovich)提出,与其仅仅依靠关键字(一种可能暗示相对无害的文章,例如“昨晚勒布朗·詹姆斯(LeBron James)杀死了它”,不适合投放广告)的方法,谢克还在研究1200种不同因素,异常或寻找欺诈者在哪里做一些草率的工作。”


He added, “We investigate every single impression in JavaScript. We are extremely deterministic to not cause this damage of false positives and false negatives.”

他补充说:“我们调查JavaScript中的每一个印象。我们极为确定性,不会造成误报和误报的损害。”


And Tytunovich said that despite the number of companies tackling the issue, fraud is still growing — he pointed to a recent report from Cheq estimating that fraud will cost advertisers $23 billion this year.

蒂图诺维奇说,尽管有很多公司解决这一问题,但欺诈行为仍在增长。他指出,Cheq最近的一份报告估计,今年欺诈行为将使广告商损失230亿美元。


“You need to be smarter every day,” he said. “We’re definitely seeing in ad fraud, not just different types of sophisticated fraud — as the time goes by we see more and more of that organized crime type of ad fraud. Which is fascinating on the one hand, but also it’s kind of frightening if you really think about it.”

他说:“您需要每天变得更聪明。” “我们肯定会看到广告欺诈,而不仅仅是不同类型的复杂欺诈-随着时间的流逝,我们看到越来越多的这种有组织犯罪类型的广告欺诈。一方面令人着迷,但如果您真的考虑一下,那也会令人感到恐惧。”


The new funding was led by Battery Ventures  (which also led the Series A) and MizMaa Ventures. The latter is an Israeli firm that Tytunovich said already “helped tremendously” with things like introductions, even before making an investment.

新的资金由Battery Ventures(也领导A系列)和MizMaa Ventures领导。后者是一家以色列公司,Tytunovich表示,甚至在进行投资之前,就已经在介绍等方面“提供了巨大帮助”。


Cheq is also moving into new areas like connected TV and console gaming.

Cheq也正在涉足互联电视和游戏机游戏等新领域。


Ultimately, Tytunovich said he wants the company to become the “immune system of the internet” — which doesn’t just mean detecting ad fraud, but also becoming “a solution to everything that sucks about digital advertising specifically, things like fake news and how advertising relates to that.”

最终,Tytunovich表示,他希望公司成为“互联网的免疫系统”,这不仅意味着检测广告欺诈,还希望成为“一种解决方案,专门针对数字广告,包括虚假新闻以及如何广告与此有关。”


网安团队找钱 / 投资人找网安项目

+微信 junshao


—— 全球网安投融事件 TimeLine ——


2019年11月

【数据安全】Nightfall:获融$20.3M 云数据防丢失
【网安教育】Immersive:获融$40M 网安培训
【反欺诈】Riskified:获融$165M 电商反欺诈
【网络攻防】Picus:获融$5M 攻防平台
【二级市场】安恒信息:科创板IPO 获融¥7.6亿
【物联网】Foundries.io:获融$3.5M IoT安全OS

2019年10月

【整体并购】九州云腾:阿里云全资收购 身份认证
【业务安全】Duality:获融$16M 隐私与数字IP保护
【云安全】LOKI:获SWG投资 SD-WAN
【身份认证】IDnow:获融€36M AI驱动身份认证
【数据安全】VGS:获高盛$35M 0数据
【威胁情报】CYFIRMA:获融$5M从Antuit剥离
【工业网安】天地和兴:获融近¥2亿
【车联网】Upstream:获融$30M
【风险控制】维择科技:获融$数千万 AI驱动风控
【流量分析】Corelight:获融$50M
【威胁情报】Flashpoint:获融$34M
【工业网安】长扬科技:获融近¥亿元 工业网安
【智能安防】MyGate:获融$50M 智能安保系统
【身份认证】Hypr:获融$18.3M 免密登录
【整体并购】长亭科技:官宣拟被阿里云全资收购
【二级市场】南洋股份:拟斥资¥1000万 设立成都天融信
【整体并购】Carbon Black:被VMware收购 强化网安能力
【工业网安】SparkCognition:获融$100M AI驱动安全
【二级市场】奇安信:完成¥15亿Pre-IPO轮融资

2019年9月

【二级市场】山石网科:9月30日 科创板IPO
【反欺诈】Verafin:获融$515M 金融犯罪防控
【安全检测】Cycode:获融$4.6M 代码检测
【安全保险】Arceo.ai:获融$37M 助力网安保险
【物联网】Crypto:获融$8M 物联网安全

【数据安全】Acronis:获融$147M 数据恢复

【物联网】青莲云:获琥珀¥30M 物联网安全

【二级市场】Ping:IPO纽交所上市 计划融资$187M

【云安全】Cloudflare:上市融资$525M


原文始发于微信公众号(网络安全投资):Cheq:获融$16M 广告反欺诈

本文转为转载文章,本文观点不代表威客安全立场。

发表评论

登录后才能评论